10th Oct 09
0870 iPhone Stats
Just over two weeks ago, my 0870 app was finally accepted into the iPhone App Store. After 429 days in review (yes, I submitted it on 28th July 2008), it was finally there!
It launched with a bang, hitting the Telegraph homepage, The Guardian, TechCrunch and more! O2 denied any involvement in the rejection, but who really knows what happened? Not me.
From the outset, I said I was going to publicly release the analytics data from iTunes and Admob, so here it is. Bear in mind that this app was only available on the UK App Store.
All data is from Friday 25th September (the app's release date) to Friday 9th October (yesterday).
If you're just here for a summary, here goes:
91,722 downloads
£267,987.54 saved!
$680.82 made in ad revenue
Yes, you read that right. In the two weeks the app has been released, it's saved UK consumers over a quarter of a million pounds! Pretty awesome! How do I calculate that?
Easy: Take the number of successful conversions, multiply it by the average saving per minute (35p), and then multiply it by an average call length - I used 5 minutes.
Onto the data!
Here's a graph of the downloads each day:
Here's the position in the App Store charts at the end of each day, along with the AdMob revenue:
- Day 1: position 79, $25.58
- Day 2: position 29, $67.04
- Day 3: position 7, $120.08 <- peak in ad revenue
- Day 4: position 5, $118.76
- Day 5: position 4, $62.48 <- peak in charts
- Day 6: position 5, $49.41
- Day 7: position 5, $33.23
- Day 8: position 5, $40.03
- Day 9: position 7, $23.96
- Day 10: position 8, $15.28
- Day 11: position 16, $17.45
- Day 12: position 17, $27.37
- Day 13: position 25, $36.40
- Day 14: position 30, $25.65
- Day 15: position 30, $18.01
So yeah, it's been much more successful than I could have ever imagined. I never thought I'd be sitting on the bus and see someone have my app installed on their iPhone. VERY cool.
If you'd like to see any more data, let me know.
* I used AppViz for tracking the downloads. It's awesome. If you're an app developer, you should be using it!
* I'm sure a lot of the reason this app has been so popular is because of Basheera Kahn. So, thanks Bash! :)
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